Transactional Emails

Automated Emails That Get Engagement

Boost engagement with your customers trough Transactional Emails. Transactional emails are a part of your product design, and shouldn't be an afterthought. Transactional emails are sent to one person as a result of an action triggered by the user. These are automated notifications such as welcome emails, shipping notices, order confirmations, password reminders, purchase receipts, etc.


64% of consumers say transactional emails are the most valuable emails they get.


The average revenue per transactional email is 2-5x higher than standard bulk mail.


Transactional emails get 6 times more opens and clicks than non-transactional emails.

On average transactional emails can generate 6x the revenue of a normal marketing email. Of all the emails you send, transactional emails are where your customers are giving you the most of their time and attention. These people know you, trust you, and are interested in what you have to offer. They have the highest clickthrough rates and lowest unsubscribes of any other form of email. There’s huge potential to use use each transactional email you send as an opportunity to continue to shine for your customer and build your brand.

There are many sources of transactional emails out there —there’s no boundary as to what kinds of actions can trigger an email.

Sources of transactional emails:

  • Email address confirmations
  • Password resets
  • Purchase receipts
  • "Thank you" messages
  • Account balance updates
  • Weekly manifests
  • Auto-responders
  • Support requests
  • Cart abandonment
  • Monthly invoices
  • App error alerts
  • Automated re-engagement

MASTER CLASSfor Responsive Emails

In this online class, you’ll learn how to rapidly design and develop responsive emails that look beautiful on just about every screen, browser, and email client out there—even Outlook.

Learn Foundation for Emails

Transactional Email Templates

Use our templates specific to transactional emails to get started faster. View all templates →


Building an e-commerce site? Use this receipt template to send users information about their purchases.

Password Reset

Everyone forgets their password sometimes. This simple layout is perfect for sending a password reset email.


Featuring space for a large welcome image, multiple menus, and title/body text, this template works great for onboarding new users.